Use coupon code WELCOME10 for 10% off your first order.

Cart 0

Congratulations! Your order qualifies for free shipping You are $200 away from free shipping.
Sorry, looks like we don't have enough of this product.

Pair with
Is this a gift?
Subtotal Free
View cart
Shipping, taxes, and discount codes are calculated at checkout

Your Cart is Empty

CASE STUDY · LAUNCH · 2026

Loop Stitch Apparel

A knitwear brand with a point of view.

The Launch
Loop Stitch Apparel
01

The brand.

Loop Stitch Apparel is a British knitwear label built on a strong belief: the most powerful pieces in a wardrobe are the ones you reach for again and again. Their products are elevated knitwear basics, including ribbed plunge tops, wide-leg knit trousers, polka-dot tees, gingham sets - all crafted in the United Kingdom and built around the idea of clothing made close to home.

With a clear point of view, Loop Stitch Apparel believe in responsible production, skilled makers, and pieces designed not for a moment but for years to come.

Homepage
Product page
03

The brief.

Loop Stitch came to The Ecommerce Handywoman at the very start of their journey, with a fully realized vision and nothing else. The brief was to launch a website that positioned them at the same level of a label already well established. As a brand who champions elevated basics, we designed their website to match their products - subtle, timeless, and consciously crafted.

A month before launch, we felt so lost — we had the vision but no idea how to actually build it. Lara captured it all so well. She chose the imagery, the layout, even the way each shot was framed and zoomed, all without us needing to direct her, and got the feel of our brand spot on. When everything came together we couldn't believe it — it honestly looks amazing, and it's made us excited to add even more. We couldn't have done this without her.

Satvir Singh, founder, Loop Stitch Apparel
04

The website.

The homepage carries the editorial register the brand walked in with. The hero opens on the In Bloom Edit, model in striped knit holding daffodils, the headline set in an italicised serif that runs as a thread through the rest of the site, Shop the In Bloom Edit, New Arrivals, The Perfect Match. The two-tile Tops and Bottoms feature pairs full-bleed lifestyle photography with the same italicised treatment. The Made with Intention module sits beneath, holding the British manufacturing commitment present at the moment a customer is deciding what kind of brand they're buying from. The Shop Instagram block at the bottom shows the garments hanging on a studio rail, which is rarer and better than the usual grid of customer photos. It's the brand's own room.The product page does the same job at close range. Each piece gets eight images and three named tabs, Design Notes, Fit Notes, Fabric and Care, replacing the generic Description / Specs structure with something that reads like a knitwear label wrote it. Pair With sits beside the size guide, the matching trouser one click away from the top, the matching top one click away from the trouser. Made with Intention appears again at the bottom, the British-made commitment kept present at the moment of decision. The copy doesn't read like a generic script, it reads like the same voice that wrote the About page. The result is a site that doesn't feel like a first attempt. The brand had a point of view from day one. The website is the version of that point of view that customers can walk through.

www.loopstitchapparel.co.uk
Homepage
Homepage www.loopstitchapparel.co.uk
www.loopstitchapparel.co.uk/products
Product page
Product page www.loopstitchapparel.co.uk/products