Sometimes, when you have a large catalog of of jewelry products on your store, it can feel a bit overwhelming - for you and your customers. That’s why creating specific collections on your Shopify store can be really helpful. It’s not just about tidying things up; it’s about guiding your customers to find what they want, faster and easier.

Why Collections Matter for Your Store

Let’s be honest: no one wants to scroll endlessly to find the right piece. Collections help you group similar items together, making shopping smoother for your customers. They also make it easier to highlight certain products, like your most popular pieces or new arrivals. Plus, having collections can even improve your store’s search ranking, helping more people find you online.

20 Collections That Can Improve Your Store

Here are 20 collection ideas that can make shopping more straightforward for your customers:

1. Most Popular: This collection shows off your best sellers - the pieces your customers love the most.

2. Trending: It’s always good to keep up with what’s currently in style. This collection can highlight the latest trends.

3. Back in Stock: When popular items are restocked, let your customers know. It’s a chance to get that item they missed before.

4. Selling Fast: Highlight items that are selling quickly. It lets customers know these are popular choices.

5. What's New: This collection showcases your newest arrivals, giving customers a reason to check back regularly.

6. Essentials: These are your everyday pieces - simple, versatile designs that work with any outfit.

7. As Seen On: Highlight items that have been worn by influencers, featured in magazines, or spotted on celebrities. It adds a bit of social proof.

8. Gifts for Her: Make it easy for shoppers looking for gifts by putting all your top picks in one place.

9. Gifts Under $100: This collection helps customers find budget-friendly options.

10. Gift Sets: Pairing items into sets can help customers buy more in one go, making their shopping experience quicker and more satisfying.

11. Pearls: Create a collection just for pearls - they’re timeless and always popular.

12. Diamonds: A separate collection for diamond jewelry makes it easy for customers looking for sparkle, whether it’s an engagement ring or everyday studs.

13. Gemstones: Offer a variety of colored stones, including birthstones, to appeal to customers looking for something more personalized.

14. Gold: Gold jewelry is always in demand. A dedicated collection can cover everything from delicate chains to bold pieces.

15. Silver: For customers who prefer silver, this collection keeps things simple, from silver rings to classic hoops.

16. Bridal: Weddings are big business for jewelry. This collection can include everything from engagement rings to wedding day accessories.

17. Statement Jewelry: A collection for bolder designs that make a statement - perfect for special occasions.

18. Birthstones: This collection is all about personalization, making it easy for customers to find pieces that match their birth month.

19. Matching Sets: Customers often love the convenience of buying matching sets, whether it’s a necklace and earrings or a ring and bracelet combo.

20. Letter/Initial: Personalized jewelry is popular, and an initial collection makes it easy for customers to add that personal touch.

Make Collections Work for Your Store

Collections aren’t just about organizing your products - they’re about creating a better shopping experience for your customers. They make it easier for shoppers to find what they want, help increase sales, and even improve your store’s visibility online.

If you’re ready to set up collections that work for your store, reach out to The Ecommerce Handywoman. I’d love to help!